Signs & Graphics

Communicate with Customers and Drive Sales by Creating Compelling Signs

Channel letter signage is an excellent option for a storefront. These signs are three to six inches deep, and are illuminated from the back or side. Like channel letters, channel letter signage can be illuminated with LED lighting or unlit. These signs may be affixed to a backing panel or attached directly to the building. Some push-through signs are halo-lit, allowing the light to shine through the lettering, creating an elegant look.

Designed to complement the storefront, a storefront sign should match its size and shape. If the signage is not placed flush with the storefront, it can be difficult to see. When placed flush, however, storefront signs create a focal point of the storefront design, and can attract attention from either side of the street. In addition to maximizing the storefront space, a flush-mounted sign can be easily edited.

It’s best to study the storefront signs of your competitors. Look at storefront signs in your neighborhood and take pictures of the ones that catch your eye. Write down ideas for what would make your sign stand out from the competition. This way, you’ll have a visual guide to follow when it comes to your own storefront sign design. Keep in mind that your storefront signs should advertise your unique selling point. If you’re unsure of where to start, consider using the services of a professional designer.

A storefront sign can be handmade or digitally printed. Digital printing allows for virtually any design. Modern sign and graphics technology also enables custom storefront signs with any shape, color, or image. Whether your logo or tagline is prominent or subtle, it will make a lasting impression. A custom storefront sign can be as simple as a logo or as elaborate as a lighted cabinet sign. With so many options, your signage can reflect your company’s personality.

Aside from storefront signage, you can also incorporate awnings or a canvas sign. These awnings will add a dramatic look to your storefront, and they have functionality beyond advertising. Aside from the awnings, they can provide additional information, such as phone numbers, websites, and other contact details. And they will protect your interior design from fading and protect the customers inside. And what’s better than that?

Another popular material for storefront signs is aluminum. This material is lightweight, durable, and can withstand high-volume outdoor use. Stainless steel letters are also durable, and their appearance is unaffected by the sun’s glare. However, you must take into account the type of weather your store faces. If it gets a lot of rain and snow, the aluminum letters are less likely to remain visible, but if cared for properly, they can last for years.

Creating compelling outdoor signs is an effective way to communicate with customers and drive sales. By utilizing persuasive messaging, brands can turn an ordinary product into a popular hidden gem. Regardless of its price, witty signage helps increase brand awareness and increase retail sales. As long as it catches the eye and draws attention to the product, you’re on your way to a successful business. Also, consider offering accessibility to customers with disabilities.

Choosing a storefront sign for your business can be challenging. Not only must you comply with local signage laws and regulations, but you also have to choose the right sign for your brand. If you’re not sure where to start, here are some tips to make your choice easier. Make sure your sign is large enough for potential customers to see. You should also consider the size and design of your storefront sign. If it’s too small, it may be difficult to read and might actually impede your visibility.

Displaying your logo and business name is essential for establishing your presence in the community and introducing your brand to your target audience. Ideally, your storefront signs display your logo and business name prominently to attract attention and encourage shoppers to stop by. Additionally, they will give prospective customers the assurance that you’re a viable business. A great way to create your own custom storefront signs is to use a printing company like Vistaprint.

Another type of storefront sign is the wall sign. These signs usually hang above the store entrance and are available in several different shapes. They can also feature a lighted acrylic box. A front-lit wall sign lights from within, allowing the light to shine forward through the acrylic face. Back-lit wall signs, on the other hand, illuminate from behind the sign. They can be illuminated or non-illuminated depending on their purpose.